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Marketing
Today’s dynamic, global business environment provides a variety of
challenging and rewarding career opportunities for those who study marketing.
Personal selling, marketing research, product management, international
marketing and advertising are among the many career options for marketing
professionals.
The Marketing program provides the graduate with the skill to understand
customers, develop products/services to meet customer’s needs, and
communicating effectively with customers and will become increasingly
challenging. At the same time, the financial rewards and satisfaction that comes
from a job well done will also increase. Career options in marketing are
numerous and diverse.
Marketing Courses
| Course |
Credit Hours
|
Prerequisite |
Description |
Normally Scheduled to be taught*
|
| MKT 331
Principles of Marketing |
3 |
|
Basic principles of marketing.
Emphasis is placed on consumer's role in market marketing and on
marketing environment The basic product, place, price, and promotion
decisions are examined. |
F, S,
SU |
| MKT 333
Marketing Research |
3 |
MKT 331, ECON
205 |
Research methods and procedures
in the marketing process; emphasis on the sources of market data
sampling, preparation of questionnaires, collection and interpretation
of data, and the relation of market research to the policies and
functions of the business enterprise. |
F, S |
| MKT 334
Consumer Behavior |
3 |
MKT 331 |
Study of the consumer decision
process in the marketing context Selected concepts from psychology,
sociology, anthropology, and other behavioral isciplines are analyzed to develop the student's ability to
understand and predict reactions of consumers to marketing
decisions. |
F |
| MKT 335
International Marketing |
3 |
MKT 331 |
Focuses on the role of marketing
in today's global economy. Environmental differences among nations will
be discussed and emphasis will be placed on the modification of
marketing thought and practices that these environmental differences
require. While these important differences will be discussed, world
markets where products are becoming standardized will also be
emphasized. Topics include corporate organization for international
marketing, the nature of marketing information and research in the
international arena, and the challenges facing managers who must make
international marketing decisions.
|
F,S |
MKT 338
Personal
Selling and Sales Management |
3 |
MKT 331 or
permission of school |
Development of an understanding
and appreciation of the personal selling process. Basic sales concepts,
principles, and techniques are examined. Personal selling skills are
enhanced through discussions, role playing, and sales
presentations |
S |
MKT
339
Marketing Communications |
3 |
MKT 331 or
permission of school |
In-depth examination of
marketing communication tools as they relate to marketing managerial
Particular topics to be covered include attitude and persuasion
strategies, advertising management, direct marketing, and sales
promotion |
F |
MKT 430
Field
Experience in Applied Marketing |
1 |
MKT 331 or
permission of school |
Exposes students to the latest
developments in the field of marketing. Emphasizes the role of a
marketer as the organization's decision maker. Provides the students
with interaction with professional business leaders and experience with
the application of marketing theory |
As
Needed |
MKT 432
Marketing Management |
3 |
MKT 331 |
This course is designed to
address the challenges of marketing in a rapidly changing environment.
Emphasis is placed on analyzing the internal and external marketing
environments to extract useful information from raw marketing data.
Students will learn to apply knowledge and concepts of marketing,
such as product differentiation, market segmentation, and marketing
research, in the development of a marketing plan.
|
S |
MKT
440
International Marketing Strategy |
3 |
MKT 335 |
Through the use of case analysis
and computer simulation, students experience firsthand the complexity of
making detailed marketing decisions in a competively dynamic
environment. Students assume responsibility for making decisions
regarding prices, distribution. sales force management, and marketing
research allocations. Emphasis is placed an integrating marketing
research, corporate resources, and industry characteristics to respond
to today's problems and to anticipate future problems and opportunities.
Focus is on the global market |
S |
MKT 497
Special
Studies |
1, 2, 3 |
Permission of
School |
Open only to juniors or seniors
with a GPA of 3.0 or higher in their major courses.
All individual
research projects are reviewed by three faculty members from two
different disciplines. |
As Needed
|
* F: Fall, S:Spring, SU:Summer. This is subject to change. Check with your advisor for current course offerings.
Example Four-year schedule for Marketing majors
Freshman
| Fall |
Spring |
| ENG112 Composition |
ENG200 Composition |
| MATH111 Coll. Alg./Anal. Geom. |
MATH140 Business Calculus |
| FS100 Freshman Seminar |
CS150 Micro Computer Applications |
| BUS150 Fundamentals of Business |
POL101 or 103 Political Science |
| Science Requirement** |
Science Requirement |
Total hours during Freshman Year: 32
Sophomore
| Fall |
Spring |
| ACTG201 Financial Accounting |
ACTG202 Managerial Accounting |
| ECON203 Micro Economics |
ECON204 Macro Economics |
| ECON205 Business Statistics |
BUS206 Legal Environment of Business |
| SPCH201 Oral Communications |
Literature |
| Science Requirement** |
History |
After completion of sophomore year 63 hours completed the
student can apply
for admission to the BBA program.
**Science Requirement of 12 hours may be completed by taking three
sciences with labs of four sciences without labs. We recommend three
sciences with labs.
Junior
Plan Junior & Senior courses carefully - the courses are not offered
every semester.
| Fall |
Spring |
| ART101 or THEA101 Appreciation |
Humanities Elective |
| ENG305 Business Writing |
MGT308 Management Science |
| MKT331 Principles of Marketing |
FIN341 Financial Management |
| MGT351 Management and Organizational Behavior |
MKT335 International Marketing |
| MIS327 Information Systems Fundamentals |
Non-BUS Elective |
Total 93 hours
Senior
| Fall |
Spring |
| Humanities Elective |
BUS458 Business Policy |
| MKT334 Consumer Behavior |
MKT432 Marketing Management |
| MKT333 Marketing Research |
BUS Elective |
| Non-BUS Elective |
MKT Elective |
| Non-BUS Elective |
|
Total: 120 hours
Total hours for degree: 120
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